Digital Intelligence Strategy: Quantifying the Consumer Balance Sheet

RBC "We estimate that the pandemic has been worth $9,500 to the average American household. This is how much the typical consumer saved during the pandemic above and beyond what would have been saved had the pandemic not happened. We constructed a consumer household balance sheet and we share our findings from modeling the average household savings account, inclusive of taxes, stimulus checks and income growth. We aim to quantify the consumer COVID nest egg and estimate the duration of strong spending patterns by taking an alternative data lens into unpacking real time spending patterns and statistically significant predictive tools to nowcast retail trends rather than forecast. Spoiler Alert: Spending can remain above trend throughout 2022."

2021 12 08 RBC CONSUMER.pdf

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